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10-05-2005, 03:00 PM

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Marketing On Purpose

All too often marketing messages get lost in the attempt to make them sound good.

For several years now, I have been using a tool to help organizations get past the marketing mindset and create a statement that really drives the business and informs every marketing decision.

I call this tool the Marketing Purpose Statement

The purpose statement is not meant to ever be directly communicated to your clients, but it is meant to be the basis for all...

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