Why Did eBay Buy Skype?

[WPW_Feedbot]

Still wondering why eBay would buy Skype? Well, here’s John Batelle’s take on it: Now eBay buying Skype? You kidding me? Of course that makes sense. Who is the largest paid search advertiser in the world? eBay. (Or at least in the top three). Why? They are a *mature business*...

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[kgun]

"Skype has tens of millions of potential customers, AND a way for folks who are buying and selling to talk to each other for free. But the first point is more important than the second, trust me. Think AOL and ICQ. No brainer".

The phone is reduced to software. The next step is Ad via free (video) phone calls.