Surprise Your Clients Once In A While

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09-11-2005, 12:30 PM

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Surprise Your Clients Once In A While

Most everyone loves surprises. That's what wrapping paper is all about. Unveiling the unknown and fully appreciating the unexpected.

Every now and then it's fun to throw a surprise at your clients and customers as well.

Here's one of my favorite techniques.

When a customer orders a product or engages your services, toss in something extra. You don't need to make a big deal of it but do it systematcially and don't advertise it. This is one of the easiest ways to over deliver...

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