Marketing Male Review

[jmiller]

Over the past few months, there have been several reports detailing which corners of the World Wide Web are most likely to attract the attention of hard to reach wealthier men (aside from adults only areas). If you’re online business targets this demographic, then this information is very useful. So, let’s review.

Last month, comScore reported that of all the search engines, men were most likely to use Google as their point of entry for search queries. Google’s June audience was 51.5% male, the only search engine with a majority of its users being male. The rest skewed female.

Further, these Google users were more likely to use more sophisticated search queries (a key indicator of the likelihood to make an online purchase), pushing Google searchers to a 42% greater likelihood to buy online. MSN users were even more likely to buy (48%), but in sheer numbers, MSN’s audience isn’t nearly as large as Google’s.

Another group of Internet users with a much higher likelihood to shop online was the population of weblog readers. In fact, comScore reports that blog readers visit twice as many web pages as the average Internet users, more likely to live in wealthier households, be younger, and connect to the Internet via high-speed connections.

"The fact that we found 30 percent of the online population to have visited blogs clearly underscores the commercial importance of consumer generated and driven media," Dan Hess, senior vice president of ComScore, said in a statement.

A high percentage of blog readers skew male visiting most often freerepublic.com, drudgereport.com, fleshbot.com, and gawker.com.

But most often you’ll find the young tech-savvy fat-pocketed man hanging out in places like Gizmodo, a tech blog, where 86% of the readers are high-income males.

Overall, the blogopshere is a great place to target, male or female, as the hotly targeted 18-24 year-old age group is more than twice as likely to read blogs than the rest of the general population.

If you’re business targets males, think Google, think blogs, think gadgets, think web radio. If your business targets females, think Yahoo!, MSN, AOL.

[etechsupport]

I think it is also necessary to find a catalyst "the key market influencer components" for larger marketing campaigns to generate the leveraged sales.