What's On Your Refrigerator?

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Everyone knows that in order to find more clients it's a good idea to define your target market. But, to really get a feeling for who your ideal clients are you must dive into areas beyond the reach of typical demographic characteristics.

Somehow you’ve got to start understanding what your clients value, fear, want, need and dream. No easy task to say the least. It may be a bit uncomfortable going up to a client and asking, “So Bill, what keeps you us at night?â€� But, if you knew...

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