Give and You Shall Receive

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There are certain laws of nature that even the most cynical are likely to admit exist.

Every religion or spiritual practice that I am aware of teaches that it is in the giving you truly receive.

I have found that this natural law spills over into marketing as well.

Small business marketers must work hard to develop the trust of a prospect and one of the best ways to develop this trust is to show a willingness to give before you ask for the order. This practice comes to life easily...

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