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Marketing Strategies Discussion Forum Discuss your marketing ideas, concepts and strategies here. What's working? What isn't?

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Old 08-12-2005, 10:40 PM
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Default I'm female, I'm young.. will that help with my marketing??

Hi,

This might sound like a dumb question... but I want an honest opinion... I'm female, I'm young.. will that help with my marketing??

With online marketing I have seen it definately working. I put a classified on a site saying I was 18, just finished school and need support with my new website.. within minutes I had 5 emails back about it..... what about offline?

I know many guys will want to put support behind me.... but will it cause a problem with the women?

We all know what women can be like.. jealous, nasty, etc etc.. the list goes on.......... so is this going to cause me problems when I go out to shops and ask them to sign up with my auction site, etc??

I want an HONEST opinion guys!!..and gals of course :P

Cheers,
Amie
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Old 08-13-2005, 02:09 AM
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That's like asking does sex sell? Well yeah, but it depends on what you're selling whether it's a good choice of not. Could Britney Spears influence which bank I use? Not a chance.

As for your assessment of other women, if you really feel that way you probably won't be able to do business with half the population.
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Old 08-13-2005, 03:23 AM
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Unless your planning on luring business in with a wet t-shirt contest, I really doubt it will play much of a role...

You may get a little extra help here and there, but the success of any internet venture will rely mostly on how you measure up on the net....
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Old 08-13-2005, 03:49 AM
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Hi, firstly the same old thing, please put your URL and what you are selling in your profile please.
Second, I showed this thread to my wife. She said "Forget your age, forget your sex,if you have the ability 'Go for it'
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Old 08-13-2005, 03:49 AM
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Interesting question Amie.

Try this - create male and female internet personas on a trial site, (not your main business website incase this is a complete disaster as an experiment). Get them to interact with each other on page, as if they are trying to "out do" each other all the time - but at the same time you are solidly getting your message across about your business. (Perhaps use small balloon type pictures of them talking to each from either side of a page - with the main business point they are demonstrating in the middle?)

Then you could safely market the website from a male and female perspective both online and offline - and you could measure the reponse.

It may provide some very useful data.
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Old 08-13-2005, 07:27 PM
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Thanks so much for all the hints and tips guys.. I really appreciated.

Oh, and sorry.. I thought my Url was in my profile... but it's in my signature either way :)

Cheers and thanks again everyone! I will be looking at this over the next few days and taking it all in.....

Amie ^_^
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Old 08-14-2005, 07:10 AM
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Quote.
'This might sound like a dumb question... but I want an honest opinion... I'm female, I'm young.. will that help with my marketing?? -

Yes of course it will. . I am male and heading for old. . If you are martketing to young females I expect you would leave me for dead . . You will need is to gleen all you can from selected oldies . .
Use your Youth, Use your Gender, use your intelligence. Use every asset you were born with.
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Old 08-14-2005, 11:43 AM
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Marketing on the Internet is neither gender or age specific per individual. Anyone with enough savvy can appeal to anyone else across the digital "divide".

Ken
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Old 08-15-2005, 04:47 AM
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Ken, not quite, I cannot see too many 90 year old Gigolo's strutting about saying, Forget what I look like, look at my website - LOL
'Date a Granny, are you a young hip guy, looking for that perfect first date, welcome the Rent a Gran'Our 90 year old Ladies etc etc, you crease me up sometimes.
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Old 08-15-2005, 05:53 AM
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Default gender & Age

Young people are less synical, sometimes their dreams seem improbable, they are enthusiastic - As we get Older sometime we lose some of this. Enthusiasm is catching, If it shows up on a web page it's usually a good thing. . I see young people doing what I would have once called impossible every week.

I saw a girl (woman) Flying a space craft the other day. . When I was young 'Dan Dare' Was my hero. I am just aproaching a period in my life when I can Find a lot of females that fit 'My Hero'.

Attitude, Intelligence, Enthusiasm, Honesty, Personality, reflect on to the web page.
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Old 08-15-2005, 06:30 AM
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I don't know about you Tubby, but when you go past 50, it becomes so cool, it's almost unreal.People start to take notice of what you say. I don't feel any different to being 21 and that was 35 years ago in September, I still listen to the same music I did then, I still look at pretty girls (but I don't chat them up anymore)- I actually feel better about myself now than I did then. I enjoy helping people out here and at DC's, I get a buzz, and that's cool.
Age is an advantage, and here is my tip to all of you.
The bigger the proposition looks, you know that ONE BIG CONTRACT, the one you are going to get. Slow down, the bigger the case, the harder the fall, go for them by all means, but NOT to the extent that loose sight of day to day living.
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Old 08-15-2005, 06:37 AM
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Thanks so much guys!

Some of the things you are saying are really starting to sink in.

I'm one of those people who, because of medical reasons, tends to give up on my enthusiasm very quickly... I really shouldn't. No matter how sick or sore I am, I love my website and should keep up my enthusiasm of it....

I've learnt to keep my goals in sight, but not to let them take over everything...

Thanks heaps guys!... believe it or, you guys have helped me heaps :)

Cheers,
Amie
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Old 08-15-2005, 07:34 AM
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ctabuk. Huh. . people rarely take notice of what I say, that is probably my fault as I tend to think they know what I mean. . they rarely do. But as you pointed out Ctabuc, It no longer bothers me that much. I am 60 next year. I think from recollection (A previous post of yours) that we have drunk in the same pub.

If there is not an element of fun in it, I don't do it. That's an attitude I think we both share...

lloydienames you say "because of medical reasons, tends to give up on my enthusiasm very quickly... I really shouldn't. No matter how sick or sore I am,"
you will find that things like this over years will give you a strength that other are unable to attain.
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Old 08-15-2005, 07:35 AM
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ctabuk. Huh. . people rarely take notice of what I say, that is probably my fault as I tend to think they know what I mean. . they rarely do. But as you pointed out Ctabuc, It no longer bothers me that much. I am 60 next year. I think from recollection (A previous post of yours) that we have drunk in the same pub.

If there is not an element of fun in it, I don't do it. That's an attitude I think we both share...

lloydienames you say "because of medical reasons, tends to give up on my enthusiasm very quickly... I really shouldn't. No matter how sick or sore I am,"
you will find that things like this over years will give you a strength that other are unable to attain.
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Old 08-15-2005, 07:36 AM
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ctabuk. Huh. . people rarely take notice of what I say, that is probably my fault as I tend to think they know what I mean. . they rarely do. But as you pointed out Ctabuc, It no longer bothers me that much. I am 60 next year. I think from recollection (A previous post of yours) that we have drunk in the same pub.

If there is not an element of fun in it, I don't do it. That's an attitude I think we both share...

lloydienames you say "because of medical reasons, tends to give up on my enthusiasm very quickly... I really shouldn't. No matter how sick or sore I am,"you will find that things like this over years will give you a strength that other are unable to attain.

Did I spell cynical with an S? . .
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Old 08-15-2005, 10:13 AM
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I guess I see this a bit differently than anyone else (except Ken, sort of).

Young, old, female, male, black, white, yellow, red, polka-dot, this stuff shouldn't matter for anything. It's about what you know as an individual that matters.

I know, because I've inadvertently misled people in phone conversations before they've met me. They talk to me, and I speak and conduct myself as if I'm well over the age of 30 (I'm only 28) and have years of experience and knowledge (which is true).

One customer, upon meeting me for the first time 2 years ago, said "you're so young!" I looked at him and said, "I'm 26. That's not all that young, is it?" "Compared to the way you think it is!"

In other words, it's not about age and gender, it's about attitude and what you bring to the table.
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Old 08-15-2005, 11:44 AM
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That is exactly (except Ken!)what we are saying. How many polka dot people have you met?
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Old 08-15-2005, 01:30 PM
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6

Three were of Martian descent. One swore he was on the USS Philadelphia when he was a young sailor. The other two may have been the result of that tequila with the worm in the bottom of the bottle.

The Martians were nice enough, though. Never touched the tequila again.

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Old 08-15-2005, 02:58 PM
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1. I met Michael Jackson once when his alleged vitiligo was at the halfway point and his skin was kind of blotchy.
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Old 08-15-2005, 05:56 PM
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Amie,

Internet Marketing is growing more competitive every day. In one sense, for most applications (including yours) you are "sexless" and "ageless" in the face of competition and customers, unless you display either a "sex" or "age" bias in presentation.

Granted, the best Marketers of goods, products or services, find a "market niche"...

Your chosen market niche needs to match you personality, character and ability before success comes naturally.

Here are a couple good articles for you:

http://www.itworldcanada.com/a/Netwo...4a1b43ea1.html

http://www.dinf.ne.jp/doc/english/access/wi.htm

http://www.msmoney.com/mm/financial_...ancefactor.htm

Remember - Marketing and Sales are different animals!

Ken
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Old 08-16-2005, 05:40 AM
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Internet Marketing is growing more competitive every day. In one sense, for most applications (including yours) you are "sexless" and "ageless" in the face of competition and customers, unless you display either a "sex" or "age" bias in presentation

You can push the personal Barrow and it can work. I often go to swap meets for classic and vintage parts - I wear a white T shirt with my logo - and the Words 'TUBBY'. I get pulled up all day long, and my user base is boosted every meet I attend. .There is a huge advantage to putting a personal face on some websites. I have been selling all my life. and people like to spend, they like to know who is getting the cash, and buyers love to let the end recipient know that they bought from you. People are social creatures.

It would be a huge mistake to think that there is a written down formulae for selling. people are individuals. People are infuenced by personalities. Ask people Like Michael Jordan what his face is worth on a sporting product. . Yet Coca Cola manages with just a logo, but it's a targeted image.

Selling is a cocktail - making it a staight drink on the rocks will tempt users down the road.

I have learned to greatly respect greeneagles opinions, but in this case there is more than one way to skin a cat.

"In one sense, for most applications (including yours) you are "sexless" and "ageless" in the face of competition and customers, unless you display either a "sex" or "age" bias in presentation"
I ask. Is it this view that causes a repetition of similar sites and Kills that uniquness that we see everywhere around us - I have seen a pigeon, a cow, a duck, and some rabbits, insect, a few vermin all feeding from the same paddock. Put five cows in there (nothing else) and the cows go hungry and the land degenerates. .
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