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Marketing Strategies Discussion Forum Discuss your marketing ideas, concepts and strategies here. What's working? What isn't?

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  #101 (permalink)  
Old 08-24-2005, 09:09 AM
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Jkomp. I very rarely quote statistics, I never quote other people other than to re-post an item to let people know what I am referring to - I state my own observations, I keep to my own opinions and never promote other peoples views. If I make a statement it is because my own observations have made it evident to me. I do obseve people, And I do believe that men and women do have a totally different ego system. Its an observation I am quite happy to argue but I would prefer users of this thread to simple recognise that I believe this. . I do not really care about the statistics on this subject, I just care to present my opinion without fear or prejudice. I read your comments, and I note that you disagree. On occasions I get massive disagreement when I state my thinking. . So I take another look at my conclusion. Jkomp I have my own mind, I detest using other peoples thinking other than to pinch snippets to ad to my conclusions. You have your own mind. . If you say something I disagree with I will tell you. You can use it or disguard it. I will also read and take note of your disagrements.

Me and probably a few other are getting some great insight from post in this thread, It's been fun.

Yes, I am a bit Pig headed, I always have been.

I would like to swing this thread back towards Marketing as the subject has more value to me than my comments probably have to you or others. I am hoping that somewhere in the last dozen threads there is something that will assist the swing.
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  #102 (permalink)  
Old 08-24-2005, 09:30 AM
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Default Re: charity

Quote:
Originally Posted by Tubby
Off line marketing for an Auction site.
Recently our local radio station had a charity Auction. they sold a Football shirt on ebay.

Off line or on line - marketing is marketing.

Yes I agree overall marketing is marketing, but if you think on behavioral point of view consumers behave quite different on online as compared to offline marketing, which certainly affect the contemporary marketing system.
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  #103 (permalink)  
Old 08-24-2005, 09:43 AM
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My opinion on the difference in offline marketing and online marketing (and it's just my opinion):

Offline - Target local businesses through networking, advertising in local news, running radio spots and also focusing web site keywords for local search results (by city/cities where onsite consultation/meeting is possible) since people use the Internet more for local search.

Online - Target a wider market, choose a demographic that's within a comfort zone (Midwest US, for example, or East Coast and Midwest..), PPC advertising and participating in forums.

I might be way off the mark on offline/online but I would love to learn what more I should be doing. We're running a successful business at the local level (almost maxed out on projects for a few months) but who's to say that will always be the case?
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  #104 (permalink)  
Old 08-24-2005, 10:08 AM
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MarcieZoob,

Greeting!

Well, my view is that the basic foundation of marketing is used both online and offline is almost same but over online marketing you should research on behavioral approach of visitors and customers and should identifying those factors which affect the online viewers or visitors in certain situation to particular ad and your product or service and should implement changes and approach as required.
While I think if you use a good combination of both online and offline marketing implementing the most cost effective method,the result will be more significant.
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  #105 (permalink)  
Old 08-24-2005, 03:04 PM
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(One of the best damned topics I've seen grow for a while :) ).....

(Off on a slight tangent....) ... In an odd way this brings me back to a subject I was discussing elsewhere - Using Offline Solutions For Online Problems.

To digress a little further - often the use of email is preferred to contact a company about a problem with their website, or internet related dealing you've had with them - the online solution, but where a telephone number is available, this is likely to be more immediate, and probably more effective - the offline solution.

Like-wise with marketing - can we use offline marketing techniques, theories, solutions etc for online marketing?
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  #106 (permalink)  
Old 08-25-2005, 07:36 AM
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I mentioned Billboards in an earlier thread, and reading back to find out what I might have said earlier It jogged a Memory.
Those large bill boards are brilliant for displaying a simple message, everyday to the same users on the way to work, often thousand of them. You need a product that could be used by all the traffic (not 15%) and you need a simple message. As I mentioned in an earlier post I did have some direct experience worketing with a marketing manager who used billboard ads. I was amazed at the long term retention of the message by people I sold to in following years.

A funny reminder a couple of years ago of how a marketing phrase can stick in your memory. Grandad was getting ready for a meeting and he said "No need for bryl-cream these days" Grandaughter 17 asked whats Brylcream?" It's what I used to turn the girls on, They loved it, "a little dab-L-do-ya" there was a silent pause and Grandaughter said. Grandad you shouldn't talk about thing like that. . . Grandad, 'Haircream ? ? ?'

I do not recall If the ad was on a billboard, more likely the radio, But I do know that a simple message on a large billboard can implant a solid marketing phrase firmly in the mind of a large local poulation over a period of six months, messages slowly implanted can last a generation..

Local might not seem big enough for the net to some. . But my thinking is if you can satisfy your local market, you might just be good enough to try the world. Often we see people about to take on the world, but in reality they are not ready to handle even the smallest of locations.

Marcie Is totally right,(Not on everything Marcie) She has conquered her local market, What better qualifcations than that is required to take on the world. ( a vast majority of her competitors would not have proved themselves in any market at all).

Local off line marketing does not need to be the wrong place to start marketing a web site. It could well be the solid foundations to build an empire.
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  #107 (permalink)  
Old 08-25-2005, 09:22 AM
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Right, I agree, the local market should be the birth place of the business; one should nourish and nurture his business from the local market itself as a base. The most important aspect of this offline marketing is that you can get easy and immediate response through close interaction with your prospective customers and can create a community through local networking.
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  #108 (permalink)  
Old 08-31-2005, 09:01 AM
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Default What about Guys pretending as young gal

Dear Forum,

I know one of my coleagues, who was very interested in chatting. But after several and lengthy tries, he failed to chat with someone. But, he did not give up.

He started to chat as a girl. After a week he showed me his addressbook and ashtonishingly, I found about 120 email addresses and IM-IDs, who are the dieing fans of "Synthia".

He killed "Synthia" long time ago. But, the immense amount of responses he got was ashtonishing. He just took up an ID that shows his (her) birth year and the age was 17. However, she never had disclosed his (her) age as most girls do. But, the males believed that she was 17, a tempting age for romance but not elligible for marriage.

Internet is still now a quite media. Therefore, I think this would work.

Females are also used as political instruments. When a male police beats a government protestor, the media seems to burn with fury. But, when a female police beats a protestor, the media seems to laugh. That's why some leaders are using young females for political discrapencies.

I don't know about most of you. But, Alibaba has started their Trustpass Membership Package promotion to their existing free members. And the mails sent to me is from "Mina", a nice looking Chinese Young Girl (Her pic also comes with her signature). If you are young, female, and beautiful; you may benefit from spamming. But, never hear that you have been spamming.

But, be carefull you may be spamming for results, but results may end up in spamming you life at such an young age.
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  #109 (permalink)  
Old 08-31-2005, 11:08 AM
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This quote is applicable for both women and men; "Remember no one can make you feel inferior without your consent."-Eleanor Roosevelt
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  #110 (permalink)  
Old 09-06-2005, 06:36 AM
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Default sex appeal

O.K. so I read all the posts, and I think that I should not neglect my own sex appeal (lots of 60 year old ladies out there) - Marketing. . Go get em,
warning the url below contains a subliminal sexual message.
http://restored-classics.com/california/

This thread clearly shows that sex sell. I am just not overly Sexy. . but alway willing to test a theory..
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  #111 (permalink)  
Old 09-06-2005, 07:56 AM
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I think sex appeal is also more powerful tools for marketing especially advertisement, calvin klien himself declared that "jeans about sex", I remember the ad of 1980 by actress Brooke Shields created a stir with her ads for Calvin Klein jeans,carried with a tag line "Nothing comes between me and my Calvins."
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  #112 (permalink)  
Old 09-06-2005, 08:30 AM
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"jeans about sex", - Hmm, I am wearing jeans in the photo.
I am thinking that it seems a majority of webmasters approach creating web pages far too seriously. I do think there should be an element of fun in everything, and I do like comparing different approaches.
If anyone is interested I shall be compiling some observation on the "Personal appeal" aproach I am calling it My sex appeal ad . . I am interested to see if I get a better or a lesser response.

I certainly would look at anything Calvin Klein wrote carefully... I do hope this does not 'cheapen' my Image....
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  #113 (permalink)  
Old 12-30-2005, 09:06 AM
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I think this is the great thread of the year. I quite don’t understand why the original thread starter yet not turned up to comment anything.
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