New Report: IPTV in Europe

WPW_Feedbot · #1 (**permalink**) 08-04-2005, 06:30 AM

Our latest European Digital Home report is now live on the main Jupiter site: IPTV in Europe: Finding Opportunity in a Fragmented Landscape.

(For those who are confused by the term IPTV -- and the media's misreporting of the topic means that lots of people are probably confused -- we define IPTV as "multichannel TV or VoD services that are delivered over broadband IP connections and displayed on TV sets." Put simply, if you watch it on a PC, it's not IPTV.)

The new report examines the offerings and subscriber numbers of existing IPTV services. (France boasts the most offerings and the most subscribers; Italy's FastWeb, meanwhile, is completely stagnant.) There's also a segmentation of consumers who are interested in IPTV to help the telco's properly market these services. (Right now the IPTV providers seem intent on selling VoD to consumers who couldn't care less about on-demand TV. But we know what those consumers *are* interested in.)

In addition, the report includes an IPTV Opportunity Index that examines which countries present the best chance for IPTV services to succeed. We collected data on 13 key variables, and reported on the 3 crucial preconditions of successful IPTV offerings: potential audience size, consumers' interest in the benefits of IPTV, and network infrastructure quality.

Unfortunately, I can't publish all the scores from the IPTV Opportunity Index here. (Clients can see the scores here.) But I can tell you that France predictably offers the best opportunity for IPTV services, and that the UK (contrary to less-sophisticated analyses) offers less IPTV opportunity than any other market we studied.

I think anyone involved in IPTV -- telco's, equipement makers, content producers -- or anyone competing with IPTV offerings will find this report useful. I hope you give it a read.

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