Post Impression data for Keyword Search/CPC data?

phunklord · #1 (**permalink**) 07-20-2005, 04:41 PM

I know this is probably a stretch, but has anyone seen any studies/articles regarding post impression data for keyword Search Engine Marketing (Google, Overture, etc.)? I'm trying to apply additional benefit to my search campaigns beyond just clicks and post-click activity. Does anyone know of any studies that have been conducted where clicks or revenue have been attributed to search impressions? I'm looking for percentages or metrics which I can apply to my existing numbers. Many thanks in advance for any assitance.

pl

**ctabuk** · #2 (**permalink**) 07-21-2005, 03:27 AM

My only suggestion would be to use the pay for version of www.statcounter.com It really is extremely sophisticated on keyword useage, where hits came from etc etc

phunklord · #3 (**permalink**) 07-21-2005, 07:16 AM

Thanks for the quick reply ctabuk. Statcounter looks pretty powerful, but it appears it handles mainly post-click activity tracking; I currently use another product for that.

What I seek is information on post-impression tracking. So as to say: someone saw my search ad in Google, didn't actually click on it at that time, but eventually did come to my site (by means other than clicking on my PPC ads - i.e. direct entry of URL, organic listings, etc.).

There is no way (that I know of) to truly track post-impression data like the way it can be done with banner ads. I'm just hoping that someone may know of a study or test that was conducted that produced some measurable results. If anyone out there has anything, let me know. Thanks.

pl