The simple answer...
The simple answer is that you can talk about industry trends, cool new products, items that you got a killer deal on, uses for your products (conventional and unique uses), safety information, where they're made, what the good features to look for are on an item, what new features will be coming out soon or what you'd like to see added. This creates content, which in turn will start creating some rankings for some terms you've never really thought about. Show the readers that you're an expert in your field, link to the products you're trying to sell, and watch the sales start flowing.
Of course, you'll have to spend time promoting your blog, much like any website.
Brian.
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