I gather you are a busy individual and would like me to just show you simply what it is.
It is a new concept so you may need to "break the mould" of your way of thinking about affiliate marketing. This also makes it difficult to explain in 25 words or less. But please take the time to read below.
It is not an Affiliate Program Network, and it is not a link exchange, so to sum it up in a few words it hard.
A Customer Acquisition Exchange facilitates Customer Reciprocation.
Customer Reciprocation is the process of two parties becomming each others customers.
I'll be your customer if you be mine. When the two parties are affiliate marketers who were intending to purchase form the others associated merchant anyway, it spawns a win-win outcome as each affiliate marketer earn commission form the others purchase. In effect the commission subsidizes their own purchase.
This is a different way of thinking about things as it assumes Affiliates are also Customers.
Here is an example:
Fred and Mary are both affiliate marketers. They could be affiliates of amazon, overstock, ebay, or any of the other millions of online merchants.
But for simplicity lets assume
Fred is promoting FREDS_MERCHANT.com. and Mary promotes products sold by MARYS_MERCHANT.com
Fred wishes to purchase something from MARYS_MERCHANT.com
Mary wishes to purchase something from FREDS_MERCHANT.com
The "Customer Acquisition Exchange" would recognize this as a perfect match and would direct each partner to purchase their desired product through the other's referral URL. Fred will purchase at MARYS_MERCHANT.com through Mary's referral URL, and in return Mary will purchase from FREDS_MERCHANT.com through Fred's referral URL.
The benefits are that Fred and Mary are getting commission for finding a paying customer they would not otherwise have found, and the merchants are selling their products to customers that are now subsidized for their purchases. This makes the merchants products/services more appealing and competitive.
Cheers
pwrkid
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