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Marketing Strategies Discussion Forum Discuss your marketing ideas, concepts and strategies here. What's working? What isn't?

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Old 06-23-2005, 06:07 PM
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Default Post cards distribution

I'm living in a very big complex with lots of tenants who meets my target market of one of my product campaign. So, I wonder if its a good idea to distribute the post cards in front of every door?
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Old 06-24-2005, 12:01 AM
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Default Post Card Campaign

If your "target market" is lurking in the same complex as you, then you're luckier than most of us.

You should definitely try to tap into that resource but I'm not sure that "door-spamming" is the way to go.

Instead, try to meet as many of those people as you can, face-to-face and in a friendly manner. Mention to them the benefits of what you have to offer and take that opportunity to also hand them your post-card.

Best of luck.
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Old 06-29-2005, 06:35 AM
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My personal opinion is that you might send them the wrong first impression by just laying a postcard at their door. Is this person:

1. Too cheap to send via mail?
2. Too lazy to meet face to face?
3. A spamming business?

When someone puts a flyer on my car or lays one at my door, the thoughts above go through my head. I usually use the circular file to sort. :)
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