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Marketing Strategies Discussion Forum Discuss your marketing ideas, concepts and strategies here. What's working? What isn't?

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Old 06-21-2005, 08:06 AM
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Default High-Def DVD Insanity



[via <u>HDblog.net</u>] Can someone please put the DVD industry out of its misery? JVC is introducing a <u>red laser high-def DVD player</u>, because, as they say, "the industry isn't going to wait for blue laser players." Well there's an absurd and self-fulfilling statement if I've ever heard one. The industry, by definition, *hasn't* waited, *because* you're releasing a red laser player!</p>



Yes, the Blu-Ray vs. HD-DVD war is annoying, and yes, it'll be terrible for consumers if the camps don't sort out their differences and agree on a single standard. But it's not exactly an agonizing wait. Toshiba's planning to have an HD-DVD player on the market this Christmas -- just three months after JVC's red laser players hit the stores. Blu-ray will be available inside the PS3, and likely elsewhere, not long after that. Meanwhile, only 11 percent of US households tell us they own HD-ready TV sets, and the number in Europe is even lower.</p>



Two competing high-def DVD standards is more than enough to waste the time and money of consumers, CE manufacturers, DVD distributors, and everyone else. We certainly don't need more than two.</p>

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