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Marketing Strategies Discussion Forum Discuss your marketing ideas, concepts and strategies here. What's working? What isn't?

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Old 06-21-2005, 08:06 AM
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Default PSP + Bad Taste



Yesterday I saw my first PSP in the hands of a civilian here in London. (Two weeks ago I did see a bunch of them on a plane in Europe, but those were in the hands of Sony employees -- and last week I saw a few of them on the streets of New York.) I was waiting on platform in the London Underground, and noticed a 20-something guy watching, of all things, "Joey" on a PSP.</p>



Now, Joey's not available as UMD content, so this guy had to have put the show on the PSP by himself. Presumably he recorded the show off live TV using a PC with a tuner card. He would've then had to specially transcode the video into PSP format, then get it onto a flash memory card, and drop the memory card into the PSP. (Or, yes, he may have cheated and used BitTorrent.)</p>



That means this guy spent a ton of money (on a gray-market PSP, a TV tuner card, a massive flash memory card, etc) and a ton of technical expertise, all so that he could watch... Joey.</p>



What's the old saying about having more money (and technical skills) than taste?</p>



UPDATE: Gartenberg rightly <u>points out</u> that this guy probably would've enjoyed watching a test screen as much as Joey, because the real fun was in getting the content onto the PSP in the first place. (And, well, because Joey's really that bad.)</p>

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