About a week ago KFC announced that they would start aggressively opening new stores under the old name - Kentucky Fried Chicken. This announcement raised some eyebrows as the company had invested a bunch of money in rebranding itself as the more healthy sounding KFC.
I say, the best marketing is usually the marketing that is authentic. See, do you really think that a person who is looking for some chicken strips with a side of taters feels better about the fact that they are dining at...
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Kentucky "This is fattening food" Fried Marketing
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