A Blog Network for Referrals

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One of my favorite referral marketing strategies involves forming a network of businesses that can help your clients and formally finding ways to refer those providers when your client needs them.

So, the electrician has a handy list that includes a plumber, heating contractor, roofer, landscaper and anything else his clients need. Then, since they already trust him, they trust whoever he refers.

Now, let's add blogging to the mix. What if you were an accountant and you started...

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