It Doesn't Matter What You Think

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I know I'm a genius and that the marketing world hangs on my every word, but, and this is a big but, sometimes I'm wrong. There I said it and we can move on.

Marketing in its purest form is simply giving people what they want. Too often, we marketers make wild assumptions about what our prospects or market really want. Then we wonder why nobody showed up for the jello eating contest . . . or whatever other sure thing we plan.

If you want to know what your prospect want, lack, crave,...

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