The Perfect Introduction In Reverse

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One of the tools I have my Referral Marketing clients create is something I call the “perfect introduction.” This is essentially a document that they use with potential referral sources to try and teach them what your ideal client looks like, how to refer you, why to refer you and what you intend to do for referrals. The tool works very well because it educates and helps demonstrate that you have your act together. That’s innovation enough for some.

But I’ve also got one heck of a...

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