One-to-one lead generation for B2B companies

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02-12-2005, 08:30 PM

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One-to-one lead generation for B2B companies

Interesting article from DMNews.com on one-to-one marketing for B2B companies. DMNews.com: One-to-One Marketing Builds SalesKermit Yensen writes, "Sales and marketing leaders often have a clear vision of how one-to-one marketing can benefit their prospective customers, their sales force and their...

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