A Brand Saavy Approach Lead Generation

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01-11-2005, 02:00 AM

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A Brand Saavy Approach Lead Generation

I liked this article by Sally Roffman in the Triangle TechJournal. Roffman contends, that brand building must not be sacrificed for the sake of lead generation but rather; marketers should strive to integrate both activities together. While Roffman's ideas are...

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