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The only thing you can really do is try to find a way to compete - bid higher for your keywords and/or start a massive link-building campaign. The web is a very competitive venue. Staying a step ahead is a never ending process.
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I Completely agree with this. I am currently working with a company that doesn't understand that using someone else's name to drive traffic to their site is find. Let's take the example of Select Comfort. I worked with a company that wanted rankings as well as a PPC campaign that targeted Select Comfort beds and mattresses. They weren't selling Select Comfort Products but selling another type of bed that cost less and was competing for business and quality. There was an article about the use of Trademarks in PPC Campaigns [url
http://news.com.com/2100-1038_3-5190...fd.lede]Google plans trademark gambit[/url]. The newest ruling with Geico means that they are not legally responsible for any use of Trademarked names. This has been good in the sense that affiliates can use Trademarked names when they couldn't before.
To stay ahead of the game, you are going to have to look at what your competitors are doing. Obviously, your competitors have looked at what you have and are going after the same idea. Just make sure that you maintain your site and keep up with your
SEO and your SEM and you should maintain great rankings. Certain aspects you should concentrate on are:
Internal Infrastructure - how well is your site linked? Are you using Alt Tags and Anchor text links? What are the spiders seeing first? Are they seeing content or are they getting a list of links first?
External Factors - how many links do you have and what quality are they? Are they within the same content of your site? Have you gotten your site in some of the more prominent directories? What type of anchor text and descriptions are you using when getting links back to yoru site?
Content - do you have any duplicate content? Is anyone copying your content or are you copying someone else's? Make sure that you are the only one out there with your content. Is your content broken up into main sections and then internally linked with those sections? Make sure that the main topic pages are the ones that are cross-linked with each other, and that similar topic pages under the main topic are linked only with their topic. (a graph would be better for this explanation)
PPC Campaigns - Bid on words that would work for you as well that may not be exactly your niche industry. Finding other keywords is important to drive targeted traffic, but also quality and qualified traffic. Explore other possibilities - don't be afraid to break out into other arenas.
Overall, if your competition is beating you out, find out what it is that You aren't doing, but they are, and be a copycat. In this industry, you can be a copycat (to SOME degree) becuase it is what will either give you what you want, or not.
unrelated competitor using seo to target our niche market
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