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Marketing Strategies Discussion Forum Discuss your marketing ideas, concepts and strategies here. What's working? What isn't?

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Old 12-11-2004, 06:59 AM
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Join Date: Dec 2003
Location: Houston
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greeneagle RepRank 0
Default Women prefer "Gift Cards" to "Gifts".

This morning's news reported that the results from a new survey indicates that women prefer "Gift Cards" by a large margin (80%). Do you offer "on-line" giftcards yet? Do you mail the recipient the gift card so that it is easily used as a limited credit card later on? Does PayPal and other on-line entities make "gift card" provisions yet?

I have to agree with the women on this one. Who knows that I need a new pair of "Leather welding gloves" for Christmas, to work my property? - Damn Rottweiller ate the thumb out of one (they were worn out anyway, so I didn't have to hurt him).... got to have them.. heavy lifting, Poison Sumac, Poison Ivy, Poison Oak, Virginia Creeper etc.., Besides, I gotta slap my Rotty around once in a while in play, and don't need my hands slashed by his teeth!

Who knows what anyone needs better than the gift recipient? IMO - Gift cards are the way to go, on-line too!

Has ebay issued a "giftcard" yet?

Ken
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