ROI on Targeted vs. General List

[Digger51]

I have done several direct email campaigns using general opt-in email lists. Results have been positive, but not spectacular, each time.

My question is if I go to a list where specific criteria are selected(males over 35 as an example)does the increase in return on the drop justify the additional cost charged by the vendor?

I am not looking for anything scientific, just other experiences and opinions.

[keywordguru]

I have not done too much email marketing with purchased leads, yet I do know that with anything, the more targetted the better. So I woold say yes, it is probably worth it to get a more specific list, but that all depends on what you are selling/offering.

If your buying target is in fact only over 35, or whatever the specific criteria may be, then you have a cleaner audience. I would say get your tracking in place and then give it a try.
KG

[Crabtreeop]

Final comment was about getting tracking in place to measure your ROI. Thought you may benefit from an article we've just released on the Adestra web site about simple methods of measuring ROI for your email marketing:

Measuring ROI on your email marketing

Simple, yet effective methods of calculating return on investment to ensure your email marketing program works