How much traffic justifies selling banner ads

breakloose · #1 (**permalink**) 10-08-2004, 09:43 AM

Roughly how much monthly traffic does a website have to achieve in order to sell banner advertising? And I don't mean just setting up an offer in the site, but actually approaching leading players in an industry and selling them banner advertising.

rlrouse · #2 (**permalink**) 10-08-2004, 10:54 AM

It depends on your niche and how much you hope to make from the ads, but 1,000 unique visitors/day seems to be a good starting point.

jon_itmagic · #3 (**permalink**) 10-08-2004, 02:01 PM

Quote:

Originally Posted by rlrouse

It depends on your niche and how much you hope to make from the ads, but 1,000 unique visitors/day seems to be a good starting point.

Yes, definitely depends on your niche.

I run a site http://www.uk-jive.co.uk which is very specialised.

The site now attracts around 30,000 visits / month and my banner sales are going really well.

Mind you, it's taken over 3 years to built the popularity.

Jon

breakloose · #4 (**permalink**) 10-08-2004, 10:56 PM

My site is an Australian based adventure directory (http://www.breakloose.com.au) and I just reached the 1,000 unique visitors a day goal. Your comments are very helpful. Cheers.

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode