PR Web

[idoubt]

Hello every one
Does any one here have any experience with Prweb for a press release?
Please share your experience.

[eagent]

Hi idoubt,

I'm an avid PRWeb user, and am right in the last few days of creating the Dummies-type guide to PRWeb (with insights on how to use it as an SEO tool).

I've been using PRWeb since 1998, and it's been a serious boon to our SEO and sales efforts (we market brainstorming software, Trikke cambering bikes and have also provided PR services for other clients. You can see some of the releases at http://exitpath.prwebdirect.com ).

Depending on your expectations and what you REALLY want to accomplish, PRWeb can be a serious tool, or a competent add-on to your marketing and SEO (Search Engine Optimization) efforts. Here's how I use it:

1) As a traffic driver for our web sites

2) As a link-resource to improve page rank

3) As a quick, almost Google AdWords-fast tool to get noticed.

There is a caveat: Though PRWeb is a FREE resource (yes, it really is contribution based, and you CAN list a free press release and it will get reviewed and sent), I would highly recommend a minimum $30 donation (I usually put together a few press releases for each company, then release and re-release them over the next 6-12 weeks, weekly).

The rules for success (this is condensed, and once the guide is complete we'll ensure you know how to get it, or if you donate enough to PRWeb, they may provide it as a "free" or bonus resource):

1) Donate at least $30, so you can add images. $80 makes a huge difference, because it gets much better distribution and syndication. $200+ and you're looking at front-page, top 5 position listings (typically). You can donate in $10 increments over and over (adding $10 each time) and you will see your position change. If you get Top 3, your press release will not only be syndicated by everyone from PRNewswire to Yahoo News, but you'll also appear as a persistant link on every page of that day's PRWeb pages. At ~8 million page views+ per month, that's a TON of potential traffic.

2) keyword your images

3) Once you've listed the release, and after you've donated, go back and add distribution categories (you can have a maximum of 10). Don't do random ones: as in any targeted effort focus on relevant categories... but get creative.

4) Use links within the body copy.

5) PDF your release and make the links active, and add it as an additional download, naming it a keyphrase.

6) Send it on Tuesday, Thursday or Saturday AM.

7) Make your headline rocks, with keywords and keep it fun. No self-grandization here... this is supposed to be press-worthy.

8) Make sire your landing page (where you direct people from your links in the release) acts like an extension of the press message. It should read like one cohesive storyline, or an expanded repeat of the press release copy.

9) Once your release is in the Queue, and you've donated, you can go back and update the release date (free ones lack this ability).

10) I do this (from a financial standpoint): ~$200 to $250 to start, then >> $120 >> $80 >> $80 >> $80 >> $60 >> $60 >> $30 >> $30 >> $30. Each dollar amount represents a listing for that specific PR effort on a new day (meaning a Press Release re-run on a new day, with changes and improvements and updates... things to keep the PR fresh, but still on that specific topic or effort). I've had the very best success on the days listed above. Tuesday is known as a top PR day, though you'll get more casual viewers later in the week.

That's the stuff for now. I really need my sleep, but if you need more input, I'll be happy to help. My best press releases (see the GarsWorld.com releases and the Century 21 releases. Both sets received over 100,000 page views per release, and over 1,000 direct clicks per release (a free release on PRWebmay receive a couple thousand page views and maybe 100 clicks total). Not including the effects of additional magazine and online writeups and permenant links to our web sites).The equivalent AdWords budget would have been many times these dollars, and without the persistance (as far as I've experienced. We put ~$1200-$3000 a month in AdWords and Overture, but are migrating back to PRWeb as our killer tool for driving traffic and sales).

By the way: our software products (as well as the Trikke) run from $125-$450 each. When we do a PRWebdirect press release, we typically see a $2500-$3000 spike in sales over the next 7 days. Not huge, but definitely a great ROI for our little company.

Warmest regards and the very best of success to you,
ME

[EcommerceDealers]

Hello,

Submiting a press release to PRWeb is an easy way to get listed in Google within 4 days. Last week I created an article page for my new niche website and that page has been listed in both Google and Yahoo.

Another similar Press Release Submission site I found is;
http://www.free-press-release.com
This one comes next to PRWeb.

Ali
-------------------------------------------------
INSTANT GOOGLE

!

[stephenmunday]

That was a really useful post, eagent! It looks like you have an ebook in the making there.

Anyway, I just have one question

Each dollar amount represents a listing for that specific PR effort on a new day (meaning a Press Release re-run on a new day, with changes and improvements and updates... things to keep the PR fresh, but still on that specific topic or effort)

Do you mean that you keep on sending out similar press releases that just have a bit of their content changed? If so, is this seen as spamming?

I just wondered what the rationale of this stage in your method is.

[eagent]

Originally Posted by stephenmunday

That was a really useful post, eagent! It looks like you have an ebook in the making there.

Anyway, I just have one question

Do you mean that you keep on sending out similar press releases that just have a bit of their content changed? If so, is this seen as spamming?

I just wondered what the rationale of this stage in your method is.

Hi Stephen,

First, thanks for the encouragement on the eBook. We've been building it all summer, and David, the CEO and Chair of PRWeb has been a champ in helping us ferret out the nuances of his system... even to the point of updating and adding features to enhance how we use the system. They are genuinely great people to work with.

OK, regarding your comment: NO, we absolutely do not advocate relisting your PR as a repeat of the same release. Though not considered SPAM to the SE's or to PRWeb, the actual folks who might pick up your release (eg Time magazine...;-) DO frown on it, especially of it's been picked-up before. Not a huge deal, but you're correct regarding keeping things clean regarding your message and posting frequency. If you repost the same material frequently, the real media will take less notice of you (remember: though we see PRWeb as a great SEO tool, we consider that a great byproduct of using the service to truly send a valuable message to the media, announce a new product, drive traffic to an event, etc...).

But here's what we've found: We have two press releases that have very similar copy, and headline, but were released more than once, a few months or a year apart. And these are our respective justifications for such action:

One is the GarsWorld.com press release ( http://exitpath.prwebdirect.com/rele...tpath66594.htm and ). We had been tracking GarsWorld.com as investors and co-marketers, and had 3 years of stats to work with. So we did one, then the other just a few weeks later. They do have a very similar look and feel, but you'll see they have different messages.

This particluar PR piece garnered 117,000 PRWeb page views, and resulted in well over 1,000 for GarsWorld (and quite a few new subscribers as well).

The other case study regarding this is much closer to what you've addressed: reposting an exact duplicate. That would be found here:
http://exitpath.prwebdirect.com/rele...tpath88460.htm

This one happened to have a message that, based on George W's new buzzword "Instruments of Mass Destruction", we parlayed into "instruments of Mass Instruction", and realized a corresponding radical rise in traffic as a result. We did this one twice, but separated by over a year. It also realized over 100,000 PRWeb page views, and 1,700 actual clicks to our site.

So... (am I verbose enough, or what?), rerunning every few weeks, unless you have something like a dynamic newsletter tracking Beenie Baby prices on eBay... something that requires regular updating, is bad news. And, though most Bad News makes it into the press, this, my friend, is very much the exception.

Let me know if you have any additional comments regarding this. And I'm sending this to Cynthia, my co-writer, to ensure that we have this formula clearly called-out in the ebook.

Best,
ME

[79fj40]

Sorry to be so dense here... this is the first time I have heard of PRnews or press releases for websites.

I have a website that ranks on most search engines within the top 10. #1 on google for most keywords I'm after. Would PRnews be a benefit to me as I already rank highly, or is it more of a start up tool? Also, is it more beneficial for certain industries? I'm in the home improvement industry and am trying to increase sales.

Thanks for any info.

[john678]

I would imagine that it would be a benefit to your business/website no matter how well you perform in the major search engines. This is because a press release is giving your site more exposure.

[daved]

I would recommend using PR WEB, however it is not suitable for all sites because it is mainly aimed at the US market.

Those in the UK might find this useful:
http://www.pressbox.co.uk

[handry]

hi.. nice informations of press release web. I think that would be very usefull for your improvement.

[MarcieZoob]

We use PRWeb and W3Reports to announce all of our new client web sites the day we launch them "live". This seems to help get the new sites indexed a little sooner, not to mention qualified traffic.

We've had a few PRWeb releases get picked up by a newspaper in Detroit (five hours away from us). Our own company had our press release published in the Detroit Free Press which resulted in three inquiries and one hire!

[handry]

We use PRWeb and W3Reports to announce all of our new client web sites the day we launch them "live". This seems to help get the new sites indexed a little sooner, not to mention qualified traffic.

We've had a few PRWeb releases get picked up by a newspaper in Detroit (five hours away from us). Our own company had our press release published in the Detroit Free Press which resulted in three inquiries and one hire!

How PRweb and W3Reports can help to get the new sites indexed soon? Please tell me how it works.

Thx

[Firwefly]

As a media pro who uses PRWeb, I can say that the info by eagent is definitive.