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Marketing Strategies Discussion Forum Discuss your marketing ideas, concepts and strategies here. What's working? What isn't?

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Old 09-14-2004, 01:06 PM
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Default shipping costs causing cart abandonment?

Hello,
I am new here. I would like to know anyone's thoughts on shipping rates, and the possiblity that SHIPPING cost causes shopping cart abandonment. I ship only USPS Priority. (Apparently I don't have enough daily orders to qualify for UPS...?)
Have other e-commerce operators added shipping to product price and tell customers shipping is already included? Or, do more of you have a set shipping rate that is tacked on at checkout? Currently my shipping is calculated by product weight.I do not want to "make money" on shipping. I'd rather it be a wash. But I am wondering if others are faced with the shipping challenge and how they handle it.
My website is http://www.colorofhorses.com. Thank you,
Lynda
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