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I've just launched an online magazine for women called "Womanly Web" - http://www.womanlyweb.com and am looking for advice on how to effectively market it. I've bought some Overture keywords, paid for Express listing on Teoma and All The Web, have got all the metatags in place and am displaying different RSS feeds for each topic area as well as writing and sourcing original content. I plan to feed RSS with my content as well to further promote the site and will soon be adding a search engine of links that relate to the subject areas on my site. As far as keywords go, I'm hitting the biggies, but when it comes to directory listings, I'm finding that the headings of "Online Magazines" or "Women's Issues" aren't that popular. I've gotten mixed advice on whether my site is viable in its current form or whether I should break the site up into several sites on specific areas like money, health, parenting, beauty, fashion, etc. -- which would multiply my work substantially. I've tried to avoid the Salon-type fiasco of being too broad by focusing on women's interests and issues, but am I still too broad? (Pardon the pun) Any advice? |
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Nice site. I have only two little suggestions. First, create a newsletter for your magazine. A newsletter will create return customers and an advertising money source once your newsletter has a few thousand susbscribers. Also you can submit your newsletter to newsletter databases for people to sign up and stay in touch with what's going on at Womanly Web such as upcoming interviews, announcements, seminars, products to buy, whatever you have going on in future editions.
Second, have you sent out any press releases? They are a free source of advertisement. I hope this helps.
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