What is the best way to track increased traffic

[bruceldr]

I am getting ready to launch a marketing campaign. I am currently using Urchin to track our website (EatStayPlay.com) What area/information (hits, I.P addresses ?????) should I monitor to track the results of my marketing campaign(s).

[mlillig]

Hi bruceldr,

I work for a web anlytic company called (mod edit: no self-promotion, please) that tracks your online campaigns. The important reports for you depends what you consider a successful visitor on your web site. It doesn't look like you have a shopping cart, so you're not looking for conversion from the email to sales. Are you being paid by affiliates?

What are you trying to get out of the email campaign??

[mlillig]

Now that I look at your question, I see that you're just looking for the best reports on any online campaign. Conversion reports are the most important for you, because once you know your conversion percentages, then you know how successful your campaigns are. Does your Urchin tool give you that conversion information, or did you get Urchin bundled with your internet service??

Cheers,
Matt