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Originally Posted by greeneagle
Cruised thru "PRWeb" for the first time today! Looked good from a distance. Do you buy more Gold stars and subsequent rankings or more dispersion?, If so, that's OK, They seem to provide a valuable service at a lower cost comparatively. Have you checked to see how effectively GOOGLE picks up links?
Ken
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Hi Ken,
Please allow me to answer both this post and the subsequent one regarding "is adding $80 to the pot a good investment".
If you search for PRWeb on WebProWorld you can read my posts, some which clearly tell the value in adding a donation to the pot. As a PRWeb 'Power User", I've seen truly enormous benefits from the service by getting to the $80 level (and also playing with the $30, $40, $60 and $200 levels. They all have their value in the lifecycle of a product or media campaign).
Rather than be redundant, here's the post that I believe covers the greatest depth on this subject:
I'm an avid PRWeb user, and am right in the last few days of creating the Dummies-type guide to PRWeb (with insights on how to use it as an
SEO tool).
I've been using PRWeb since 1998, and it's been a serious boon to our
SEO and sales efforts (we market brainstorming software, Trikke cambering bikes and have also provided
PR services for other clients. You can see some of the releases at
http://exitpath.prwebdirect.com ).
Depending on your expectations and what you REALLY want to accomplish, PRWeb can be a serious tool, or a competent add-on to your marketing and
SEO (Search Engine Optimization) efforts. Here's how I use it:
1) As a traffic driver for our web sites
2) As a link-resource to improve page rank
3) As a quick, almost Google AdWords-fast tool to get noticed.
There is a caveat: Though PRWeb is a FREE resource (yes, it really is contribution based, and you CAN list a free press release and it will get reviewed and sent), I would highly recommend a minimum $30 donation (I usually put together a few press releases for each company, then release and re-release them over the next 6-12 weeks, weekly).
The rules for success (this is condensed, and once the guide is complete we'll ensure you know how to get it, or if you donate enough to PRWeb, they may provide it as a "free" or bonus resource):
1) Donate at least $30, so you can add images. $80 makes a huge difference, because it gets much better distribution and syndication. $200+ and you're looking at front-page, top 5 position listings (typically). You can donate in $10 increments over and over (adding $10 each time) and you will see your position change. If you get Top 3, your press release will not only be syndicated by everyone from PRNewswire to Yahoo News, but you'll also appear as a persistant link on every page of that day's PRWeb pages. At ~8 million page views+ per month, that's a TON of potential traffic.
2) keyword your images
3) Once you've listed the release, and after you've donated, go back and add distribution categories (you can have a maximum of 10). Don't do random ones: as in any targeted effort focus on relevant categories... but get creative.
4) Use links within the body copy.
5) PDF your release and make the links active, and add it as an additional download, naming it a keyphrase.
6) Send it on Tuesday, Thursday or Saturday AM.
7) Make your headline rocks, with keywords and keep it fun. No self-grandization here... this is supposed to be press-worthy.
8) Make sire your landing page (where you direct people from your links in the release) acts like an extension of the press message. It should read like one cohesive storyline, or an expanded repeat of the press release copy.
9) Once your release is in the Queue, and you've donated, you can go back and update the release date (free ones lack this ability).
10) I do this (from a financial standpoint): ~$200 to $250 to start, then >> $120 >> $80 >> $80 >> $80 >> $60 >> $60 >> $30 >> $30 >> $30. Each dollar amount represents a listing for that specific
PR effort on a new day (meaning a Press Release re-run on a new day, with changes and improvements and updates... things to keep the
PR fresh, but still on that specific topic or effort). I've had the very best success on the days listed above. Tuesday is known as a top
PR day, though you'll get more casual viewers later in the week.
That's the stuff for now. I really need my sleep, but if you need more input, I'll be happy to help. My best press releases (see the GarsWorld.com releases and the Century 21 releases. Both sets received over 100,000 page views per release, and over 1,000 direct clicks per release (a free release on PRWebmay receive a couple thousand page views and maybe 100 clicks total). Not including the effects of additional magazine and online writeups and permenant links to our web sites).The equivalent AdWords budget would have been many times these dollars, and without the persistance (as far as I've experienced. We put ~$1200-$3000 a month in AdWords and Overture, but are migrating back to PRWeb as our killer tool for driving traffic and sales).
By the way: our software products (as well as the Trikke) run from $125-$450 each. When we do a PRWebdirect press release, we typically see a $2500-$3000 spike in sales over the next 7 days. Not huge, but definitely a great ROI for our little company.
I hope that's helpful, and look forward to more dialogue with you and others regarding
PR as an
SEO tool, as well as a strait promotional system.
Warmest regards,
ME
Submitting a press release
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