People coming to my site are not converting into customers

[monarchanurag]

I have been continuously updating my site www.monarch-garments.com. I am able to get the good rank of the site in google in last 4 months but not able to convert the traffic into customers.Average pageviews per month is coming between 1000 to 1500.Please suggest what is the problem?

[Duncan Pollock]

I'm not at all sure that people will too readily take you on trust, and this, in effect, is what you're expecting them to do. What guarantee do they have that the clothing will be delivered in the first place? What can they expect from you if they're dissatisfied with what they receive -- not the quality they're expecting, not the right fit (even if they've given you the wrong measurements when working through the very complete instructions your website provides)? Etc., etc.
To my mind, an essential requirement for any online order system is "Satisfaction Guaranteed or Money Cheerfully Refunded."
I think you need to rework your business plan to absorb any losses that can ensue if you get goods returned. I'm quite sure you fully intend to give people their moneysworth, but I'm far from convinced that they'll believe you. Until you give them reasons for doing so, I'm not sure you can expect many conversions at all.

Duncan

[footix2]

I added an invisible stat code from www.statcounter.com to analyze where my traffic was coming from and what they were looking for.

It might be an idea to do the same, the problem may well be down to the fact the your traffic is of low qaulity as many of the visitors are not actually looking for your products when they arrive at your site.

They key to good sales is making sure you traffic is targetted

[monarchanurag]

Hi footix2
I have added an invisible stat code from www.statcounter.com to analyze where my traffic was coming from and what they were looking for. I am getting results really it was a great help.Thanks
Anurag Ajmera
Marketing Manager
www.monarch-garments.com

[monarchanurag]

Hi Duncan
Thanks for your suggestions we have noted them.We are working on them.Soon we will come out with them.
Anurag Ajmera
Marketing Manager
www.monarch-garments.com

[rlrouse]

People coming to my site are not converting into customers.

There are several things to consider:

1 - How are the customers finding your site? If it's from the search engines, are the keywords/phrases they're using to find your site really relevent to what you're offering?

It isn't enough just to rank well for a few keywords and generate traffic. Those keywords have to be laser-targeted to your products. This is even more important if you use pay-per-click since you're actually paying for the traffic.

2 - Is there a real demand for your products? You can be number one for a search term, but if no one is interested in buying your type of products you won't make any sales.

I hope this helps. Good luck!

[monarchanurag]

Hi rlrouse
Offcourse we have a market for our product.But the suggestion you have given about laser targeted keywords is noted.From time to time we are making keywords more appropriate but still something is to be done, what ,we are desparate to know.If you have find out try to tell us after seeing our keywords.
regards
Anurag Ajmera
Marketing Manager
www.monarch-garments.com

[Duncan Pollock]

I happen to have stumbled across a news story that might be worth giving some thought. You'll find it at http://news.bbc.co.uk/1/hi/business/2018123.stm and the relevant website appears at http://www.raja-fashions.com/
It would involve you in a significant restructuring, but it might be a way in which you could solve the problem of generating orders.
In a nutshell, the concept embraces the principle that "if you can't get people to come to you, then why not take yourself to them?".

Duncan

[monarchanurag]

It was great suggestion but it needs in depth planning.So we will think on it deeply
Thanks
Anurag Ajmera

[vwebworld]

How to convert viewers into buyer is probably
the biggest question every website owner has.

Three Factors That Make A Sale

• Relevance - Does your web site have what the viewer is seeking?
• Differentiation - What makes you different from the other web sites that offer your product, service, or information?
• Trust - The viewer must feel confident that all interactions with you will be completed in the manner you specify.

See "How to get people to buy from me?"
article for more details.

~Roland
For a free, private, and professional web site critique submit your web site into SITEREVIEW. SITEREVIEW can help you find errors that you may have overlooked. You have nothing to loose but everything to gain!

[Grith - WPW]

Thanks for the reference to your article 'How do I get people to buy from me?'. I have to say that I found it really helpful and it has already instigated some ideas as to how my own site might be improved greatly. Keep em' coming, the little pearls of wisdom!

[monarchanurag]

Thanks a lot your article was really helpful and i totally agree with grith.
Anurag

[Graf1771]

Hi,

I've read through this thread with interest - I'm having the same problem with one of my sites:

www.ticketbin.net

I'm getting a reasonable number of targeted visitors from Google adwords and Overture but still no sales. I think the problem is that the site doesn't offer anything different from a lot of other sites - it's just an affiliate scheme - but I was hoping the striking design would be an advantage.

Is there anything anyone can suggest to help me make some sales? I know the content could probably be improved and I'm trying to get a decent copywriter to write some nice content for the main pages. Other than that I'm a bit stuck!

Thanks

[Duncan Pollock]

Well forgive me if I'm playing the same sort of (broken?) record, but I'm again wondering why people would trust you with their orders.
You simply invite them to search for what they want and to then send you the order. But why should they? Who are you? How do they know they'll get the tickets? How do they know you won't simply abscond with their money? Etc, etc, ad nauseum.
I'm not sure how your competitors do it, but I'm willing to bet that the successful ones take time and make the effort at the very outset to give people some sort of guarantee.
I'm sure you're as genuine as you believe yourself to be -- and as I'm quite certain you are -- but you gotta convince your visitors of it before you'll get their business.

Duncan

[waleg]

Hi,

I read most of the replies on this thread, they are interesting.

Do you recommend any reading related to how you can turn vistors into buyers from a trust prespective, since what im come with as a conclusion is that even if u have a high PR with a good no. of positions on different search tools - relative keywords to your business - ... u need the trust of the visitor? any intersting books?

Thanks
WALEG
http://www.waleg.com

[tubbytreats]

I'm new here, but NOT new to SEO techniques. I think the most important part of tying SERPS into sales is to make sure that the SERPS you are maintaining top position for are indeed what everyone out there is typing into their search engines.

Look through your website's stats and see if it records the keywords/keyphrases of people who have found you using a search engine. I have AWStats, and it neatly records the keywords/keyphrases that were entered into Google and many other engines.

Take those keywords and look them up with the Overture Keyword Suggestion Tool here:
http://inventory.overture.com/d/sear...ry/suggestion/

For my own purposes, I'll use the keyword "t-shirt". There were 232,530 people who searched for that keyword in the month of August 2004 using the Overture search portal (or one of its affiliates)

Make sure that the keywords/keyphrases you are "winning" in the SERPS ranking war are the same keywords/keyphrases that are being searched for by the general public! VERY VERY VERY IMPORTANT!


Once you find that you have alot of visitors coming to your website and many are not buying, then I would take the previous advice that has been offered in regards to making your website stand out from others, safe and easy to use, intuitive and simple, and able to sell, sell, sell!

Hope this helps :)

[acornwebworks]

Originally Posted by Graf1771

Hi,

I've read through this thread with interest - I'm having the same problem with one of my sites:

www.ticketbin.net

I'm getting a reasonable number of targeted visitors from Google adwords and Overture but still no sales. I think the problem is that the site doesn't offer anything different from a lot of other sites - it's just an affiliate scheme - but I was hoping the striking design would be an advantage.

Is there anything anyone can suggest to help me make some sales? I know the content could probably be improved and I'm trying to get a decent copywriter to write some nice content for the main pages. Other than that I'm a bit stuck!

Thanks

I agree 100% with Duncan on this - I would never buy tickets online from a website with as little information about the seller as is provided on your website. The About Us page doesn't say anything about you. Your Site Map didn't have anything about you or a guarantee or any contact info whatsoever. It was as barebones a site as I've seen in a long time.

I won't mention the fact that, when I checked out the Red Sox tickets, my jaw dropped at the prices since I could buy comparable tickets at the Red Sox website for much, much less. Well, yes, I'll mention it because your site asks for an awful lot of money with no seller contact information whatsoever.

I would not feel comfortable buying anything at your site as it is. It's not you, Graf. I have no reason whatsoever to believe that you are anything other than a decent guy trying to make an honest buck. But the complete lack of information on your site unfortunately is saying either 1) I'm not very experienced or 2) I'm not very honest. Neither of those is going to make people want to send you money for tickets when they can get them elsewhere with more confidence.

If you provide that missing information (contact/who you are/guarantee), you should start to see some sales.

Good luck!
Kendall

[kisscomputing]

It was pretty interesting to read this string - and notice that not one person discussed a problem SEO people tend to ignore - lousy sites. The clothing site in question is pretty awful, has signifcant usability problems, poor design, etc - so why is it any surprise visitors do not equal sales.

Same thing with the ticket guy - eventinventory is a common system and not very usable.

So let's looks at this site for a moment....
Design: The tab top navigation has text that it too small to read and contains mystery meat as well (what is service promise). The photo of the suit wearer on the left strikes the wrong tone, this doesn't seem like power dressing for men to me. The company logo is awful, looks like clip art gone wrong, the header does not contain any contact info.

Production:Really awful copy, lots of grammar issues and readability problems. ...the answer is the Jodhpuri Suit, not the answer is Jodhpuri Suit. Generally these small errors make the site feel unprofessional, so no trust, so no sale.

Functionality:Ever tried to buy this item? It is very very hard - measurements, figure, features - do you really need all this info to take the order? In looking at this it is going to take me a half hour to do this ... take my money now and then send me to this page after to ensure a perfect fit. Offer that a local tux rental shop or the like could do all this for me.
The most extreme example is this page:
http://www.monarch-garments.com/catjodh1.htm
This is insane, I can order but only if I change the requirment...I'm going to have to want this suit really really badly to do this.

Marketing: The site tries for a MDR (most desired response) with buy now but then sets the bar very high with the 30 minute questionairre. The site has no SDR (secondary)however which is a major error. If I am not ready to buy now where do I give you my email address so you can market to me via enewsletter later. Lots of other examples here but this is the most stunning one.

ANYWAY - seriously - lousy website = zero sales no matter how many people you send there. Nature's law not mine.

[flashfast]

I love the suits!!! Yes, to me they look like a garment that i would take the time to measure up and order. Why? Well, I find suits so boring, and these look like something Star Trekkers, rappers or surfers would wear to a function. And they look loose and comfortable. My point is that your site isn't trendy looking enough to interest a european/western lifetsyler. The guy wearing the suit might be a serial killer or serious businessman - who knows. But I don't think businessmen are going to be your market in the West. Why not have some young (yes, I know I know but sadly it works) men or women wearing your suits?. Or a rapper with some bling bling? Power Lesbians also come to mind.

[vwebworld]

WELEG

Do you recommend any reading related to how you can turn
vistors into buyers from a trust prespective, since
what im come with as a conclusion is that even if u
have a high PR with a good no. of positions on
different search tools - relative keywords to your
business - ... u need the trust of the visitor? any
intersting books?

As I mentioned in my article, testimonials with real names
and adresses help build trust. You should have
a "privacy policy" on your site, and all the terms of
sale, deliver/shipment, returns, guaranties...etc should
also be displayed and accessable where potential
customers can find them. You also must follow through
with what those terms specify.

There are a few "seals of approval" like the BBB or
other "trust" seals that can help too.

Providing a secure transaction (SSL) mechanism is
important especially if you process credit cards.

~Roland

[Graf1771]

Well! That's a pretty damning report on my site :-)

so, ticketbin.net doesn't come across as very trustworthy...I mentioned that it's based around an affiliate scheme, so it's not really possible to put many guarantees or contact information on my site. That's something that I've been stuck on, and i'm not sure how to get around the problem.

I guess I'll have to work on all this.

Thanks for the feedback guys - at least this site isn't my main source of income!