where do we advertise?

[JennyFine]

Hey evryone!

I'm Jenny and I work at a software development company. We're now considering different on-line advertising opportunities. So my question is: what are the best resources to place an ad so that it reached small business owners?

Thanx!

[dentalplans]

I would say Overture and Google, depending on the type of product and who you want target, I would have to know more to point you in the right direction.

[JennyFine]

Say,we want to target start-ups who need a web-site developed?

[baggiho]

I prefer to use Google.

I try to use Overture before. But the page load is very slow and i have no patience to wait.

And don't use Bidclix. It does not help your network.

[ECommerceConversions]

Do you ship your software? If so, you may want to consider this..

I now carry inhouse inventory (I used to drop ship), and when I ship, I send out receipts, business cards, and a pen. It depends on what industry you are in whether or not it's profitable. But even with a pen, it helps get your name out there.

Also, when I bought memory from 1-800-memory (I think that was the name), I always remembered it because of the pen, and I actually placed two other expensive orders for laptop RAM

[bigdoor]

I'm one of those smaller companies and I tried Google. After reading the topics under google and from seeing first hand what it did for me I quit. I did get double the visits but not valid ones, they came to the first page then left. If you have the time and inclination to really work out the proper keywords / neg keywords and conversion tracking then maybe you'll have better luck? But I really didn't see the return on investment. Just my opinion.

[sbeco]

A good source for finding clients who are start-ups who need web design services is Charlie Page's "Directory of Ezines." You can reach a huge number of potential clients and build your opt-in list.

Have a look at the Lifetime Membership and see if it meets your advertising goals.

The Directory of Ezines is the first e-zine directory on the Internet offering e-zine advertising, article distribution, joint ventures with e-zine publishers, free classified ads, discounts on e-zine advertising, and with a lifetime membership Charlie will write a few ads for your business. A lifetime membership is $150.


http://www.lifestylespub.com/

And also, try Google! And maybe Yahoo too.

[fm101]

Well I prefer to use Google.