Help what have i done wrong!

[rex_lewis]

Hi all, may be you can help I have a website www.smilecam.co.uk and although i sit on the top of the search engine ranking i am still not geting the sales come up to any sort of reasnable level.
Any ideas would be appreciated.
Thanks
Rex

[Jeff Colburn]

Hi Rex,

Your site looks great, but the problem I had was with your copy. You tell me what your company does, but you don't tell me what it will do for me. When writing sales copy you must talk about the benefits for the cusotmer. Tell me what your cameras will do for me, why I need them, what problems they will solve and so on.

Never assume that anyone reading anything will reach the conclusion you want them to. You have to take customers by the hand and show them everything you want them to see, tell them what you want them to know and lead them to the conslusions you want them to have. And remember to have a "call to action" (Order today, buy now, read this, click here, etc.).

Have Fun,
Jeff

[benkhoo]

Try to include your portfolio of clients or some testimonials from clients.

Another thing is, I think your website hardly communicates with visitors to your site.

And yes, as Jeff said, I don't know what would your cams do for ME.

Rgds
Ben