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Marketing Strategies Discussion Forum Discuss your marketing ideas, concepts and strategies here. What's working? What isn't?

View Poll Results: Would this be as useful a program for your company as it would be for mine?
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Old 05-06-2004, 10:23 AM
Belltoons's Avatar
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Join Date: Sep 2003
Location: Jacksonville, FL
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Default Building an email list from our existing customer database

Yesterday I took an extensive look at our client list through our Pivotal CMS. Our company being in business 20 years, the number of contacts on file is fairly extensive - some 70,000 records reflecting mutliple individual contacts working for the same companies.

Breaking out the customers with email addresses from the customers without email addresses, I found the split was just about right down the middle - over 33,000 contacts with no email addresses. If I was to break those contacts down by the number of actual companies represented, it might be over 5,000 companies.

Here's my challenge. Rather than contract a service for several thousand dollars to find emails for us, I would first like to maximize our own efforts at associating these clients with an email address.

Lets' say that we can identify the web sites for most of these companies. If we were to generate a list of the companies, their web sites, and the first and last names of the individual contacts working for those companies, is there a program out there that could take that bulk list and - using the contact first name, last name, and web site - generate alternative email naming conventions and then ping them (email verification), returning the email address that does verify as active?

This does not seem like it would be rocket science to create, so I imagine it's out there. Consider the typical email naming conventions for John Doe at xyz.com:

There you go. That would probably cover over 90% of the business email addresses out there.

If I could maximize return in this way, it would save the company time, resources and money, increasing our email list capacity by near 100%. Any contacts that we could not emails for could be collected and contracted to a service to retrieve - again, at much less cost.

Does anyone know of such a program out there?

Thanks,

Paul
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