Linking to Parterned Businesses Who Could Be Competitors
We are a growing business constantly innovating and enhancing our services and products. One way we do this is to partner up with other businesses that have developed complimentary products or services. We then broker those as an independent distributor or vendor. With each new product we create new Web pages, content, and the means to contact us. What we don't do is link to those sites (and they often don't link to us for similar reasons). They sell their own products as well as sell through us. If we link to them from our info pages, we could be sending our customers to them. It's a catch 22. Any suggestions around this? I feel like we're missing a lot of linking opportunities.
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