Hi

I have heard something about R/S ratio while we are finding the keywords for SEO. But i could not find its impact exactly. Plz guide me regarding this..What exactly is R/S ratio .. From where i can know more about this???

Welcome to WPW!

The "R" is the number of websites found with that keyword provided by the results of a search engine (the supply), and the "S" is the number of searches on that keyword (the demand).

Here's an article about it:

R/S Ratio

R/S Ratios I believe are only used for natural searches. Not for Pay Per Click. It's also going to very per Search Engine.

The problem I see with them is if you are ignoring keywords or niches with high ratios you are missing potentially profitable markets.

The number of websites reported as "the supply" are in my opinion meaningless. If 2 million sites have your keyword, that doesn't mean your competing against 2 million sites. Most of the websites have nothing to do with your target market.

There is no way to determine which sites are your actual competitors.

I'm not saying that it doesn't have it's uses. It can give you a feel for your market, but like many tools it should only be used as a guideline. You need to use it in combination with more research.

Sometimes the only way to know is to TEST.

__________________
Matt Levenhagen
Campaign Blasts - Affiliate Marketing & Adwords Training
Blaster's eZine - An Adwords & Affiliate Marketing Publication

thanx alot mlevenhagen
the information you have given is already with me. I want to have deep analysis of it. Please provide me the urls from which i can have more detailed information about this... However i tried alot on google but could not find much