Hello

I'm a college student working on a marketing/ad campaign on the topic of genetically modified foods. The target market for this fictional campaign is "young mothers" between the ages of 18-27. Although the campaign is ficticious, the information and research has to be real.

I have been searching the internet for five hours total and have not found anything that has told me what the demographic would be for "young mothers". I have tried looking through google, the StatsCan website as well as the US Census website and have found nothing definative except for population figures.

If anyone here could point me in the direction of some good information resources or provide me the information I would greatly appreciate it.

Thanks,
Colin

Well not sure that I have any good links to demographic sites (those lists always seem to come at a pretty penny) but as a young mother in your age range.. I would be happy to help in any way I can.

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Thanks for the quick reply.

I'm going to chat with the other members of my group to decide on what information we need (it will mostly be about home, marital, how many children, ages of kids etc) nothing difficult or really personal.

I'll probably post the questions tomorrow afternoon around noon eastern or after 6 eastern.

thanks again,
Colin

I have come up with a list of question that I think should help us out. Its nothing difficult. If you have anything else to add or want to give more of an indepth answer then a yes or no, please, feel free.

You can just email me the answers. The address is c_mcmillan_@hotmail.com and if you could label the subject line as "Survey Answers" that would help me find it quick.

Thanks,
Colin

Questions
1. Yearly Income
Which earnings group do you fit in?
$0 - $25,000
$25,000 - $50,000
$50,000 - $75,000
$75,000 - $100,000
$100,000+

2. What is your marital status?

3. What region of the world do you live? (Us/Canada, State/Province)

4. Do you own a car or do you take public transit?

5. What sort of magazines do you subscribe to or purchase fairly regularly ('regular' being 6 out of a twelve issues per year)

6. What is the age(s) of your child(ren)?

7. Who does the majority of the grocery shopping in your family?

8. Which stores do you most often shop at?

9. What motivates you to purchase a product? (brand loyalty, sales, price, coupons, etc)

10. Do you check through flyers to find coupons for the products that you need?

11. What is the average amount of money that you spend on a grocery shopping trip?

12. Does fresh produce and products make up the majority of your shopping purchases or is the majority of the products processed (meaning canned, in a box, 'just add water', etc)

13. Would you say that you are concerned about what foods your child(ren) eats? (Yes/No)

14. Does your child eat many processed foods? ('many' would be considered 5 times a week as part of or a whole meal)

15. Are you satisfied with the amount of knowledge that you have been given regarding the genetically modified ingredients that are found in the food you purchase?

16. To your knowledge, has the company producing these ingredients or manufacturing the foods you may purchase, proven their safety?

18. Do you feel that the companies creating/manufacturing the genetically modified food have ever misled the public about the ingredients or safety of the food?

19. Do you try to find and purchase foods labelled as being organic?


I hope this wasn't too much of an inconvenience, and I do appreciate the response. I found out today the the deadline has moved up by three weeks. It was supposed to be finished 5 weeks from today but now we have 2 weeks to finish. So there is a lot of work to finish off now.

Thanks again,
Colin

You have mail:)

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