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Generic domain name subscriptions.com has made it into the Domain Name Journal's 100 top selling web addresses for 2007.

Joining many other .com generic domain names which have dominated this year's rankings, subscriptions.com became one of the first October sales to table enough value to make the top 100.

Selling last week for $74,000, the site reached such heights through the potential for generating hits that was perceived in its simple and product specific name.

Web-surfers are often unsure of where exactly they are headed when embarking on a search, so holding a generic domain name like subscriptions.com is likely to gather in unspecific browsers.

People looking to take out a subscription to a magazine, newspaper or anything else are made likely to come upon subscriptions.com by the fact that a search in the address bar will take surfers straight there.

Raising a sum of $74,000 sent the site into 99th place in the yearly ratings, making it the latest lucrative success story for product specific web names.