web design industry question

musgrrl · #1 (**permalink**) 01-24-2004, 02:18 PM

Hi,

I'm new here and I am doing marketing research for my company, and I wanted to know where I could find specific information about the web design market. For example, how big is the market? I would need specific numbers. Are there any sites out there than will have the info? Any help would be appreciated.

greeneagle · #2 (**permalink**) 01-29-2004, 12:07 AM

I think it is sort like the universe in size and expansion.

Sorry I can't help and I don't think anyone else can. Not with public information.

Ken

musgrrl · #3 (**permalink**) 01-31-2004, 01:24 AM

Thanks Green eagle. I am beginning to think that this question can't be answered. I just wonder how a lot of these web firms are creating their marketing and business plans without this information.

greeneagle · #4 (**permalink**) 01-31-2004, 08:02 AM

I am booked for 3 months solid right now. It seems to me that the best way to go is pick a market niche and beat that drum, instead of trying to serve everyone.

With my engineering and oil industry background, it is easy to walk into an oil industry presidents office, interface with engineered products manufacturing company owners and so on.

I recently turned down on-line casino's and porn sites for several reasons...

Here's a list of web marketing forums you might find useful though:

1. Moderated discussion forum at: http://williecrawford.com/cgi-bin/index.cgi

2. The Internet Marketing Warriors Forum.
http://www.warriorpro.com/cgi-bin/w.cgi?2602

3. Anthony Blakes Entrepreneurial Success Forum
Tony gets 4.8 million page views a month.
http://www.ablake.net/forum/

4. Louis Allports http://www.infoprofitstalk.com/index.php?referrerid=98

5. Michael Green's "How To" Internet Marketing Forum.
http://www.howtocorp.com/cgi-bin/web...nfig.pl/#11189

6. Jim Daniels, Internet Marketing Info Board.
http://www.network54.com/Hide/Forum/184615

7. Ken Silver's How To Forum For Internet Marketers
And Writers. http://www.network54.com/Hide/Forum/11488

8. Allan Gardynes - Associates Program Discussion
Forum. http://associateprograms.com/discus/

9. Steve Maclellan's Home Business Websites Forum.
http://homebusiness-websites.com/cgi-bin/index.cgi

10. Phil Wiley's Affiliate Talk Forum.
http://www.ozemedia.com/cgi-bin/webbbs/webbbs_config.pl

You can stay on top of this list by sending a blank e-mail to:
willie3-56873@autocontactor.com

Hope this helps,
Ken

musgrrl · #5 (**permalink**) 02-09-2004, 01:24 AM

Greeneagle,

Thanks for the links. I will take a look.

my74 · #6 (**permalink**) 02-10-2004, 09:04 PM

I don't know if this will be any help to you. It is research done about the internet, who uses it, and why.

http://www.pewinternet.org/reports/r...evel1ID&ID=463

TrafficProducer · #7 (**permalink**) 02-11-2004, 05:23 PM

Here are some tips:-

http://www.solutions.ukdots.com/adve...g_methods.html

DrTandem1 · #8 (**permalink**) 02-11-2004, 05:32 PM

Interesting question. With literally billions of web pages and more coming every day, the market is huge. As one has already mentioned, you need to focus on a market niche.

There are many designers at many different levels. For websites to be successful, they need to evolve. Therefore, there is always flux in the market.

Maybe your question needs to be narrowed a bit. Is your company interested in something specific, rather than the entire internet?

Conficio · #9 (**permalink**) 02-11-2004, 11:16 PM

Hi Tiffany,
our colleagues are right, it is not easy to do such market research, but it is not impossible either.

You can pursue different ways to gage the market. One is purchase the information:

I'd guess that Forrester Research, etc. have some study about the forecasted Internet Market and markets for WEB-Design and Tools.
You can gage the current market, by looking at industry information for purchase. If your company is willing to buy the addresses of web designers from a company like InfoUSA, than you can add up the revenue of all companies and so approximate the current market size. Growth is another matter!

You can also purchase market publications that give you all kinds of financial figures in different industries. I'm not sure if web design is regarded as an industry of it's own.

Those publications can usually be used at a good public library. A city like Washington DC may have a special business library (like Boston has). Another option might be the library of a business school in your area. Go there, contact the librarian and tell her/him what you are looking for. They can help you!

They can also help you to find a list of trade organizations (national and local), that are relevant to the industry you are looking for. Contact the trade organizations. They usually collect information regarding their member firms and this allows you to estimate the market size and growth rates.

The chamber of commerce (locally and by state or nationally) can also be a source of information. They might have figures about how many companies of what size have or have not a web page and what they are planning to invest into it over the next 12/24 month.

I hope this gives you some pointers. It is hard work to find this kind of specific information.

K<o>

thusmann · #10 (**permalink**) 02-12-2004, 12:44 PM

You may want to take a look here for your info. You will need to zero in on the data you want...

http://valuationresources.com/Report...tCompanies.htm

http://www.bizminer.com/3_order3.asp...654&subID=2560 looks like the best place to start...

web-D-zines · #11 (**permalink**) 02-12-2004, 11:54 PM

Beleive me when I tell you that it is a flooded market out there for Web developers and other IT proffesionals. We have business, but it is slow.
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