PubCon: Catch The Viral Wave

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11-17-2006, 03:01 PM

dutter

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Join Date: Apr 2005

Posts: 627

PubCon: Catch The Viral Wave

When a particular campaign goes viral, where people forward a marketing message to others until it snowballs, the resulting traffic and awareness can be very impressive. Achieving a viral quality for a message is not something that can be just coded and pushed out the door; it takes a combination of efforts to reach that status.

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