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A speaker for the Yankee Group brought up this term, and Bruce Clay, Inc. -- an important consulting firm -- picked up the story. It's pretty self-explanatory -- the Anywhere Consumer can buy things, thanks to modern technology, anytime, anywhere. Read more here.
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Dear DougC,
Did you get your .mobi sites up and running? |
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Dear DougC,
My point was that if we want to reach the anywhere consumer, we will all have to adapt to fit their habits. .mobi just seems to be the latest way to do that. |
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