Think of MySpace, et al, what you will, they do draw the traffic. Five percent of US Internet visits hit a social networking destination.

No big deal if you're an online entrepreneur, right?

2.4 percent of all visits to Hitwise's Shopping & Classified category of sites came upstream from a social networking site.

Anyone who sells music, event tickets, apparel & accessories, videos, or video games should take a look at their site analytics and see if they should consider placing a profile on MySpace. Why miss a marketing opportunity if it is there?

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