A lengthy look at the issue of click fraud, where search advertising companies and site publisher networks profit from bogus ad clicks that cost advertisers real money, indicated a light is at the end of the tunnel when it comes to confronting the problem.

Unfortunately for Google and Yahoo, that light at the end of the tunnel is a 220 million pound freight train bearing down on them. It's the Click Fraud Express.

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David,

the Business Week article is probably the best yet from a financial journal. Naming names as well as explaining the practical steps most fraudsters go through.

I'm always amazed how so many peopel can claim incomes that can only come unnaturally high conversion levels.

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Simply Clicks | SEO | SEO Training| Pay Per Click Advertising | Search Engine Powered Marketing

It's a very interesting report, I agree. Plus that anti-click fraud group mentioned in the article has taken shape and officially debuted today.

I love how they use the word recycling, LOL

"Internet giants boost their profits by recycling ads to millions of other sites..."

I have been very vocal that mainstream press cant get it right when talking about out industry, but in this case their is no question Business Week has done a good job.

On this topic what does everyone use to help discover or fight click fraud.

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KBK Marketing | Jaan Kanellis Search Marketing Blog | Be the best and a link is what you'll get!

incrediblehelp,
1. Check your analytics for dodgy clicks then cross reference against the Google Adwords reports
2. Stop using Yahoo search marketing - too many junk engines delivering asian traffic

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Simply Clicks | SEO | SEO Training| Pay Per Click Advertising | Search Engine Powered Marketing