What your experiencing is a crossfire of a fight between two political parties and non-profit groups. For more than a year Google has adding an "irrelevant" site algorithms. It looks for word on a site that if it finds them then it Downgrades their rank due to a "political connection".
See it breaks down like this. You have Yahoo.com 68% of all searches start there. Firearm sites can't post in Yahoo have not been able to since 2001. .(They only average 50,000 grand a month in gross sales so trust me if they could get there they would)
They don't tell you that they just don't allow it. Search for "Gun Sales” Note not one premium site. Also note the site usa gun sales. They are using gateway pages. Have for over a year(And its been reported dozens of times). This man actually brags to me that he has talked to webmasters at Google. Seems Google wanted to make sure they could hit the back button from his site his gateway pages locked them into the site. His site is a mess very hard to navigate and his sales don't even come close to the 300,000 Targeted visitors he's getting.(Because of his crap site) His site is what you send people to if DON'T want firearms sold.
Then there's the Overture that will get you in a lot of places they too have boycotted firearm sites. ( Now they have slacked off since we started building our lawsuit(Corporate boycotts of another industry are illegal)But the largest "Relevant only site" sells most of those firearm keywords to Ebay(Which doesn't allow firearms)
Now since yahoo, Google and Overture won't take the firearms sites money(They will take porn they aren’t stupid) What is left to Show? Google free results.
So Google has what we call the "political algorithms" whenever they want to be politically correct and cause damage to an industry they through a few words in this part of their machine and bam havoc.
Its no accident that this started happening around the Democrat primaries. Now the Jumping results that is a new twist and it will make sense when I tell you why you would do that.
Money.
Even a crappy site makes money when its number 1. Our customer on average doesn’t buy until their 3rd visit and over 85% don't bookmark. That means they expect to see the same sites in the same spot every time. So by putting them into a shuffle you confuse customers and decrease an industries sale.
So what is the answer for you innocent by-standers? Check your pages read carefully the content of them. Find out if anything political (not just firearms) can be tied to topic. I am sure Google will tweak out the mistakes soon and your sites will stabilize.
The answer to this is legislation. This sort of thing is exactly why we monopoly legislation. Because the guy on top can't help but play God. Yahoo through ownership and partnership controls 91% of all "Click-throughs" Too much power for anyone person. You may or may not agree with firearm ownership but that is not the point. The point is do you want a company telling you what you can and can't see in your home. No one should have to power to manipulate information.
We have proposed a 13% cap on Search Click-through. What this will do is give
SEO companies lots more income and actually allow smaller companies to focus on specific search engines. We do this on Radio and television so that not only 1 point of view on the information available is being given. While we don't want ANY regulation of content the delivery of that content does need to be regulated or it will be and already is being manipulated.
Google Tremors
Linear Mode
