Best page layout structure

[rjjj111]

I am planning on adding individual item pages to my website. Is there any data anywhere to suggest what page layout works best for converting visitors?

[Webnauts]

- Header
- Main Navigation
- Main Content
- Sub Navigation or Site Features
- Footer

[rjjj111]

i was really talking about position of page elements. like, photo here, text line here. brief paragraph here. bulleted list here. reviews here, more info here, etc.............

[carpediem]

Depends on many things, specifically who your customer is, so I would keep them in mind while designing.

General things (in no particular order):

1) Follow the golden triangle
2) Keep it simple and plenty of white space
3) Try to keep everything above the fold
4) Follow the AIDA formula (thanks to WPW member Duncan Pollock for pointing this out many times over)
5) Research your competition

Amazon.com is doing a better-than-fair business with their layout, check them out. Gross profit of 719,000 this past quarter can't be all that bad ;)

Also you can Google "landing page tips" too.

Hope that helps!

[rjjj111]

what is the AIDA formula? where can i see or read about this?

[carpediem]

Originally Posted by rjjj111

where can i see or read about this?

http://www.google.com/search?hl=en&q=AIDA+Formula

[dvdtvshows1]

Also, read "Don't Make Me Think!" by Steve Krug.
It's a great little book when you are starting a re-design, or a new site.