Ok, that's the hardest part about getting links and perhaps the thing I understand least about all the new
SEO techniques from the last year or so.
All my sites so far have been very specific "niche" sites, mostly in the theatrical lighting realm which is a rather small industry with lot's of personal pages and small directories. Fairly easy to trade links and get ranked well. (easy is a relative term! I didn't find it so easy when I was 600, but I'm staying put at 1-10 for most engines for the last year so I think I know something about writing good pages and getting some listings.)
OK, so now I'm tired of selling really well in such a small market while starving and have decided to branch out into general merchandise and gifts in the hopes there are more than just a handful of people who need them.
Now I'm reading up on all the latest new techinques and it is just enough to scare a guy to death. Can someone help me with what I'm missing? Here are some of the things I have just seen on this board in the last few days.
Must get links. but wait, don't link in a "bad neighborhood" (anyone who accepts free links? Who are these bad neighborhoods. Is there a list I can see? How does Google define "bad neighborhood"?)
Don't let a page lower than you link to you or it won't count, or worse it could be seen as a link only to boost your ranking.
Don't participate with any link programs designed to get you a better ranking. (what are they for then? I can't think of any other reason to participate in a link exchange program. Have not found one yet that delivered quality visitors and I'm still a firm believer that the only users who actually see link exchange links is the search engines. Perhaps because I have previously operated in such a small niche?)
Don't do too much internal linking or you might get penalized. OR "internal links never count anyway".
Link off site to get a better ranking and be seen as more "relevent" but wait, if you link off site you will damage your popularity and lower your ranking.
Don't link from your other sites or Google might penalize them all for spamming.
Don't create gateway or complementary sites because Google will ban you, especially if you use the same server with the same or similar IP address. (this is a big one for me! Right now I have 500 products in the catalog ranging from boot knives to giant Isis statues. Had planned on doing "niche" sites revolving around the categories of the catalog. For example,
www.cedarandteakoutdoorfurniture.com is our niche site for outdoor furniture. Contains more info than we can put into our shopping cart program and has pages specifically for staining wood, why to choose each wood, etc.. Thought this might be of value to my customers and web surfers alike, but now it seems that if I build more I run the risk of being labeled "spammer" and being banned if I link back to the store for purchase.)
So I just don't really know what to do. OR should I do anything other than make sure my metas are good, I have good content, links from as many similar sites as I can talk into linking to me and good link text? (like in the old days)
While I would love to just make great pages with good content, that just doesn't seem to be enough anymore. I would love to trust Google with my livelihood and be assured that pages ranked according to their actual relevancy to any search, but this simply is not true yet and many scamsters work very hard to rank higher than I do and then sell vacation packages or worse.
So I have to build great pages and worry about how to get a good ranking, all while not allowed to use the successful techniques the scamsters are using for fear I will be destroyed.
Ok, a little venting, (I feel so much better thanks for listening) and some serious questions. I guess I'm really asking this:
What are the three main things one should do, besides meta, title and page optamization to get a good ranking without fear of being barred for using "questionable tactics"?
AND what are the three main "questionable tactics" one should avoid?
I know most of this is somewhere else on the board and much of it I have already read, but as I said, much is contradictory and I am very confused now!
THanks for any help and good luck to all with their sites! Have a great day.