Google Gobbles Up Sprinks

[Linda Buquet]

Wow, big news!

October 24, 2003
Google Gobbles Up Sprinks
By Susan Kuchinskas

Google has signed Primedia (Quote, Chart) to a four-year search and contextual advertising agreement, and has purchased Sprinks, the publishing company's paid listings unit.

http://www.internetnews.com/IAR/article.php/3098631

More here:
http://money.cnn.com/2003/10/24/tech..._sprinks.reut/

[minstrel]

Originally Posted by Catalyst

Wow, big news!Google Gobbles Up Sprinks

My first thought was, "Sprinks? Aren't those the things that make your bed squeak?"...

Then I read, "The deal calls for Google to become the exclusive provider of contextually targeted and search advertising across the 450 About.com Guide Sites and the Web sites for most of Primedia's Consumer Media and Magazines Group. The group includes many of the magazine publisher's 250 magazines, which include Motor Trend, Automobile, New York, Fly Fisherman and Creating Keepsakes."

...and I have to agree with Catalyst... this really is a significant move...

[Linda Buquet]

Minstrel

"Sprinks? Aren't those the things that make your bed squeak?"...

LOL

I have heard that Sprinks advertising has not really been very productive for some time, so I think Google will probably breathe life back into it.

I have a feeling that there is something more going on "under the covers" and we may eventually hear some pretty Loud Bed Sprinks Noises coming from this Union!

I just think there is really a lot of untapped power and content in the About network. So it will be interesting to see if my vague prediction comes true.

[minstrel]

Originally Posted by Catalyst

I have a feeling that there is something more going on "under the covers" and we may eventually hear some pretty Loud Bed Sprinks Noises coming from this Union!

Should this be moved to the "Puns" thread? :-)