(Content Network) Manual Placement Targeting Strategy

[sunseven]

I understand that google uses the keywords in your content network adgroups to try determine a theme and auto target relevant sites. However if you turn auto placement off and use manual targeting only, the theming concept is no longer an issue, so why not just throw all your keywords into 1 adgroup?



And assuming your keywords are related enough that they can share the same ad copy. Just wondering about this and secondly google does not allow manual targeting on a campaign level so it's a pain in the butt, having to go thru each adgroup 1 by 1 and adding a manual placement targets as I find ones that are converting. Let me know your thoughts.

[full house]

google might think your are doing keyword stuffing and possibly to get your site penalize.