GOOGLE NEW TOOL : Google Web Alert

[steveteva]

Here is a new tool that google has release : http://www.google.com/webalerts

Google Web Alerts are sent by email when there is new information on the web matching the search you specify.

Some handy uses of Google Web Alerts include:
keeping current on a competitor or industry
monitoring references to your name or company
finding out when people link to your site
discovering new websites on a certain topic

Note: this service is similar Google Alerts, an existing third-party service.

[Duncan Pollock]

Yep, a useful tool.
It also shows how wrong some of the latest results for keyword searches are! Proves that the Google wizards are still fine tuning their algo.
But it certainly gives you an invaluable sense of how your own site stacks up with the competition.

Duncan