Low Search Volumn Terms Not Showing

[dtalbot]

Hi,

I love the new Google keyword Diagnostic Tool. I ran it and got a list of words that have a low search volumn so do not show. I added these recently by pulling them out of the search query report.

Would my ads for the low volumn keywords be more likely to show if caught by the broad match term instead of adding the term as a phrase or exact match

Any thoughts?

Thanks,

[Dinghus]

Show where?

Low volume search terms can be either good or bad. On the good side, if somebody is searching for it they probably are wanting to buy it. On the other side, it could just be a mistake. More likely, NOBODY will search for it.

You probably want to go for the broader term to get more traffic but keep the specific term to get more sales (hopefully). Keep an eye out tho that your budget isn't consumed by the broad term.

[dburdon]

DTalbot,

beware of broad match unless you have the vigilance to build a comprehensive list of negative keywords. I'm constantly surprised by what Google delivers up against broad match terms.

Two weeks ago "wrought iron architecture" was delivered against a broad match bid for "iron beds".

[copywriter39]

I agree that broad match can result in some strange results. I would run ads with these phrases for a while. To at least see the number of clicks you get and perhaps, just as important, how many impressions.

[cherie27]

Originally Posted by dtalbot

Hi,

I love the new Google keyword Diagnostic Tool.

What is this Google keyword diagnostic tool?

[nickoran]

yup, on a broad search ive seen "pups for sale" come up on a "pubs for sale" site! it can be worth it but as suggested above you will need to monitor it and use negative keywords.

[dtalbot]

Hi,

The Diagnose Keywords tool is available on some but not all my accounts. If you have it you can find it by drilling down to a campaign. It is right aft the the following links at the top:

Edit campaign settings | Opportunities for improvement | Diagnose keywords New!

Absolutely I monitor broad match very closely and I agree that broad match can be a dangerous match type; but, with a well crafted negative keyword list it can yield results in both new terms I've never thought of and in conversions.

If terms shows up in the Search Query report that came in via broad match, then some one had to have searched on that term. This obviously means that the term is being used as a search term by somebody.

What I've found though is that if I add it as a new term, Google says that due to low search volumn the term won't show. This seems a bit odd as they did show my ad for that search term when it was caught under another term via broad match.

So back to the where I started ... Has anyone played with this enough to know whether or not I have a better chance of showing for that term via broad match if I delete/pause low volumn keywords?

Thanks everyone for your feedback!

[jordanmcclements]

Originally Posted by dtalbot

So back to the where I started ... Has anyone played with this enough to know whether or not I have a better chance of showing for that term via broad match if I delete/pause low volumn keywords?

That is a very good question - I would also like to know the answer to that.

As an aside (taking into account advice given above about negative keywords etc) - you should always use all 3 match types in all your campaigns in my opinion.

If you are using Adwords Editor - it is very quick and easy to copy and paste all your keywords and then change the match type - so you may as well do it...

[deepsand]

Originally Posted by nickoran

yup, on a broad search ive seen "pups for sale" come up on a "pubs for sale" site! it can be worth it but as suggested above you will need to monitor it and use negative keywords.

But, it shouldn't! A broad match search should only serve up those instances where all of the words in the search string are present in the target.

More disturbing is the fact that an exact match search on "pubs for sales" yields the same bad results; and, that such are limited to the PPC listing alone.

Has Google gone completely goofy? Or, just plain greedy?

[jordanmcclements]

Originally Posted by deepsand

But, it shouldn't! A broad match search should only serve up those instances where all of the words in the search string are present in the target.

More disturbing is the fact that an exact match search on "pubs for sales" yields the same bad results; and, that such are limited to the PPC listing alone.

Has Google gone completely goofy? Or, just plain greedy?

I agree. Maybe someone from Google will read this post and respond?

Broad match is a bit of a disgrace at times.

I once had (Broad match without the quotes)

"Professional Services Belfast"

activated by the following search:-

"Professional Services London"

!!!

[deepsand]

Originally Posted by jordanmcclements

I agree. Maybe someone from Google will read this post and respond?

Broad match is a bit of a disgrace at times.

I once had (Broad match without the quotes)

"Professional Services Belfast"

activated by the following search:-

"Professional Services London"

!!!

This something that I noticed on AdWords a long time ago, and questioned to no avail.

As a result, I stopped using broad match; and, will not again use it until I see evidence of this behavior having been reined in.

The hypocricy of it is that it violates their own public stance re. "relevancy" as an important element in determining the Quality Score of a given Keyword/phrase-Ad Content combination.